Where IP Enforcement Meets Sustainability: Project Zero

Gulf BPG signed an MoU with Dubai Customs to strengthen cooperation on intellectual property protection and support Project Zero, an innovative initiative to eliminate counterfeit trade through sustainability-driven solutions.

The MoU was signed by Mansoor Al Malik, Executive Director for Policies and Legislation at Dubai Customs, and Malek Hannouf, Chairman of Gulf BPG, establishing a framework for collaboration, knowledge exchange, and joint efforts to combat counterfeiting while advancing environmental and social objectives.

Project Zero focuses on zero-waste recycling of seized counterfeit goods. The initiative began with ready-to-wear (RTW) items being fully shredded and transformed into new, unbranded clothing, ensuring counterfeit products are removed from circulation. These newly produced items are then distributed for charitable purposes, aligning the project with both ESG principles and CSR objectives. The project is set to expand to plastics in its next phase, further reinforcing its environmental impact.

This partnership reflects a shared commitment to protecting intellectual property, promoting sustainability, and supporting community welfare, positioning Dubai as a global model for innovative, responsible, and circular approaches to IP enforcement.