Our Team

In 2005 a group of brand owners and legal consultants alarmed at the continuous expansion of counterfeiting and illicit trade and interested in the enforcement of intellectual property rights joined hands to form the Brand Owners Protection Group (Gulf BPG).

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The Brand Owners Protection Group (Gulf BPG), is a non–profit organization that aims to use all legal means to achieve best IP environment and brand protection systems across the GCC and Yemen. The group focuses on education of the business community, consumers, media and interaction/collaboration with authorities – local, regional, and international – to strengthen the enforcement of those laws governing illicit trade in all its forms.

Organization Chart

  • Gulf Brand Owners Protection Group
    • Chairman

      Malek Hannouf – Louis Vuitton Middle East

      • Administrative & Operation Manager

        Yara Khalifa – Administrative and Operation Manager

      • Administrative and Media Coordinator

        Nada Essam – Administrative and Media Coordinator

    • Board of Directors
      • Deputy Chairman

        Norma Akoury Haddad – TotalEnergies UAE Services

      • Director of Communication

        Rima El-Achkar – Louis Vuitton Middle East

      • Treasurer

        Cameron Walker – Beiersdorf AG

    • Members
      • Voting Members
      • Non-Voting Members

Board Members

Louis Vuitton Middle East

Malek Hannouf

Chairman of Gulf BPG
Malek Hannouf is a Lebanese lawyer with over 5 years of IP regional experience.
Educated in France, Malek Holds Masters degree in Business Law and Taxation from Montpellier University.
Malek started his career at Saba IP & Co before joining Louis Vuitton as Head of Intellectual Property Department for Middle East & Africa.

Malek Joined the Gulf Brand Protection Group (Gulf BPG) in 2013, and is currently the Chairman of the Group.

Louis Vuitton Middle East

Rima El-Achkar

Intellectual property Executive at Louis Vuitton
Rima El-Achkar is a Lebanese Intellectual property expert in the Middle East & Africa region.

Rima holds a law degree from the Lebanese University – Filière Francophone de droit in Lebanon and studied her master’s degree in international business law at the same university.

She started her career at CWB Lebanon as an intellectual property paralegal before joining Louis Vuitton’s Intellectual Property team in the UAE as an Intellectual Property executive for Middle East & Africa.

Rima Joined the Gulf Brand Protection Group (Gulf BPG) in 2018 and is currently a member of the board of directors & the Director of Communication of the Gulf BPG.

Ferrero GCC

Moutaz Abdullat

Head of Legal at Ferrero GCC
Moutaz Abdullat is a Jordanian lawyer - of regional experience.

Moutaz Holds Masters degree in Business International law From Paris Sorbonne University

Moutaz started his career at AGIP as Manager of the legal department, then joined Nestle as Regional counsel for Middle East & North Africa, and currently he is the General Counsel for Ferrero Trading.

Moutaz Joined the Gulf Brand Protection Group (Gulf BPG) in 2013, and is currently a Board Member.

Ferrero GCC

Hussam Abu-Hamdeh

Hussam Abu-Hamdeh is a corporate lawyer with over 13 years of extensive regional and international experience.

Hussam holds an LLB degree from the University of Jordan and is a member of Jordan Bar Association, Secretary-General of Jordan’s National Center for Environmental Justice (nonprofit organization),Certified Board Secretary by Hawkamah/ Institute of Directors and Dubai Financial Market and has received Yale Law School’s Recognition for Outstanding Commitment.

Hussam is currently working with Ferrero as their Regional Legal Advisor covering the Gulf and Arab Countries Region.

Hussam Joined the Gulf Brand Protection Group (Gulf BPG) in 2019, and is currently the Vice Chairman of the group.

Danfoss Turkey, Middle East & Africa

Abier Wasouf

Beiersdorf AG

Cameron Walker

Head of Global Brand Protection at Beiersdorf AG
Cameron Ian Walker, British,
In 2010 Cameron Walker joined Beiersdorf as Regional Brand Protection Manager for Middle East, Turkey, Africa and SW Asia at Beiersdorf (NIVEA) after retirement from 35 years of UK Government Service.

He previously worked for the H.M. Customs Investigation Service, National Criminal Intelligence Service and Serious Organized Crime Agency (SOCA), tackling both domestic and international organized crime. His last government posting was as the lead UK Crime liaison attaché to the UAE and GCC states from 2004 until late 2010.

Cameron Joined the Gulf Brand Protection Group (Gulf BPG) in 2010, and currently is Deputy Chairman and Treasurer.

PUMA Group

Ulla Sieber

IP Counsel Brand Protection bei PUMA Group
Ulla Sieber is a German IP professional, with frequent changes of geographical responsibilities. She is now responsible for IP enforcement in the Middle East, Africa and West and Central Asia.
Ulla studied economic laws in Germany parallel to her employment.
She started her career at PUMA as a Junior Trademark Manager, optimizing and defending the company’s Trademark portfolio.
Ulla Joined the Gulf Brand Protection Group (Gulf BPG) in 2019, and is currently a member of the board of directors.
AlTamimi & Company

Manel Ben Said

Senior Associate at Al Tamimi & Company
Manel Ben Said is a French Legal Counsel specialized in Intellectual Property, based in the UAE.

She is currently practicing as a Senior Associate in the Intellectual Property Department with Al Tamimi & Company.

Manel specializes in brand protection and enforcement of IP rights; management of global IP portfolios and alternative dispute resolution for domain names.

Manel studied in France and has been practicing in the Middle East since more than 10 years.

She started her career with IBM in France before joining and Louis Vuitton Malletier as in-house counsel responsible for Anti-counterfeiting matters for the Middle-East, Africa and India.

Manel Joined the Gulf Brand Protection Group (Gulf BPG) in 2015, and is currently a member of the board of directors.

Johnson & Johnson

Zahra Mansoor

Senior Manager, Global Brand Protection - EMEA Emerging Markets at Johnson & Johnson
Zahra Mansoor is a GCC national - in MNCs based in Middle East.

Zahra has a double major degree in Finance & Management at the American University in Dubai.

She started her career at GE and moved to Johnson & Johnson as a Pricing Lead before joining the Global Brand Protection Department covering Middle East, Africa & Pakistan.

Zahra Joined the Gulf Brand Protection Group (Gulf BPG) in 2020, and is currently a member of the board of directors.

AlTamimi & Company

Omar Obeidat

Partner and Head of Intellectual Property and Competition at Al Tamimi & Company Vice President of AIPPI-UAE
Omar Obeidat is a Partner in Al Tamimi & Company and the Head of Intellectual Property Department and enjoys over 20 years of experience in this field.

Omar obtained his LL.B degree in 1996 from Yarmouk University, Jordan, and his LL.M. degree in 1997 from the University of Georgia at Athens, USA.

Omar is ranked Band 1 in Chambers and Tier 1 in Legal 500, The World Trademark Review ranked Omar as Gold and states “IP head Omar Obeidat is the star of the show; he is strongly endorsed for his anti-counterfeiting know-how and his in-depth understanding of IP law”. Omar was also a Winner of the Client Choice Awards 2015 under the practice Intellectual Property-Trademarks. He was also chosen by Managing Intellectual Property in the IP Stars Handbook of 2014 and 2015.

Omar is a member of the Gulf Brand Protection Group (Gulf BPG) from 2005.


Isam Ahmed Badwailan

Brand Protection Director, Unilever NAMET
Joined Unilever in October 1993 working in various roles from 1993 to 1999, in the Personal Department & Government relations.

Joined Trademarks department in 1999 as Training & networking Manger for GCC from 1999 to 2002.

Worked as Trademarks Department Manager for GCC, Yemen & Iran from 2003 to 2007 later moved to Brand Protection Manager for North Africa & Middle East role from 2007 to 2014 thereafter Brand Protection Director for NAME MCO, Malta & Turkey from 2014 to present.


Bassel El Turk

Principal- Country Manager UAE & KSA at Rouse
Bassel El Turk is a Lebanese lawyer - of IP regional experience.

Educated in Lebanon & the UK, Bassel Holds BA in Law and a Master of Laws in Commercial Law.

Bassel Joined Rouse in 2006 as a Paralegal, he now heads our UAE and KSA practices as well as heading up our Dispute Resolution Team

Bassel Joined the Gulf Brand Protection Group (Gulf BPG) in 2006, and is currently a Board Member.


Motasem Abu Ghazaleh

Motasem Abu Ghazaleh is an intellectual property advisor with over 27 years of
industry experience. While Motasem focuses primarily on trademarks, he has also
worked on reviewing and drafting intellectual property laws and has contributed to
implementing regulations and procedure manuals in the Middle East. Motasem has
handled infringement and counterfeit actions for trademarks, patents, and
copyrights; he provides consultation on trademark prosecution and brand protection
Motasem has successfully worked to identify, negotiate, and establish business
relationships between brand owners and international IP associations and attaches
in both the private sector and with governmental bodies. His breadth of knowledge
and insight is a valuable resource to clients and associates alike.
Motasem is a frequent speaker on international trademark issues and currently sits
on the board of INTA.
Nissan Middle East FZE

Bilal Jabak

Bilal Jabak is the Head of Aftersales department at Nissan Middle East FZE. He has been involved in IP activities in various automotive companies over the past 10 years.
Educated in the US, Bilal holds a bachelor’s in international business form Framingham State University.
Bilal started his career at General Motors Middle East & Africa, then Ford Motor Company before joining Nissan in 2019.
Bilal joined the Gulf Brand Protection Group (Gulf BPG) in 2023, and is currently a member of the Board.

Gulf BPG Team

Yara Khalifa

Administrative and Operation Manager