The second MCBG Regional Presidents Forum

Unilever hosted the second MCBG Regional Presidents Forum in Dubai, bringing together multinational leaders to discuss growth and innovation in the GCC market. Established in 2016, MCBG includes 59 members, over half of which are Fortune Global 500 companies.

Turki Binmoammar, MCBG Chairman, welcomed attendees and thanked Unilever for hosting. He introduced the agenda and invited Khalil Yassine, Unilever’s Head of Arabia, to give his opening speech.

Gulf BPG, represented by Vice-Chairman Isam Badwailan, introduced the organization to attendees.

The forum addressed IP protection and cross-border enforcement challenges, calling for a unified industry response. Isam encouraged MCBG members to join BPG and called for the creation of advocacy resources to support member-government engagement.

Khalil Yassine thanked attendees, reinforcing the importance of collaboration in shaping a brighter future for the region.