Gulf BPG participates and sponsor MoEc ‘IP Sport’ Initiative to Boost Innovation and IP Protection in Sports

In line with UAE Innovates 2025, the Ministry of Economy, in collaboration with the Ministry of Sports, launched the IP Sport initiative under the slogan: “In the world of sport, we respect IP rights as we respect the rules of the game.” The initiative aims to protect intellectual property (IP) in the sports sector, promote innovation, and create a secure environment for sports-related trademarks, technologies, and creative works.

The launch event brought together key partners, including the Brand Owners’ Protection Group, Emirates Intellectual Property Association, AIPPI- UAE and other national stakeholders. H.E. Abdullah Al Saleh emphasized the importance of said initiative in integrating IP protection across vital sectors and supporting the UAE’s innovation-driven economic vision.

With over 370,000 trademarks and 6,000 patents registered to date, including nearly 2,000 IP rights registered in sports, the initiative further strengthens the UAE’s global leadership in IP protection and sports innovation.

The event featured various sports activities, including padel, football, and tennis, aimed at promoting awareness of innovation in the sports sector. Gulf BPG member representatives demonstrated impressive athletic skills and actively enjoyed the games.