Gulf BPG at the WIPO General Assembly: Shaping the Future of Global IP

Gulf BPG proudly attended the 66th Series of the World Intellectual Property Organization (WIPO) General Assembly, held in Geneva from 8-17 July 2025, and participated in one of the most significant annual global gatherings on intellectual property governance and policy.

Represented by Mr. Malek Hannouf, Chairman, Gulf BPG, joined delegates from WIPO’s 194 Member States, including ministers, heads of IP offices, and global innovation leaders, to contribute to high-level discussions on the future of the international IP ecosystem and collaborative frameworks to strengthen IP systems worldwide.

The Assembly serves as a central forum where Member States and observer organizations shape IP policy, share insights, and explore strategic cooperation to support innovation, creativity, and sustainable development — reinforcing global efforts to enhance IP protection and economic growth.

During the Assemblies, Daren Tang, Director General of the World Intellectual Property Organization, highlighted the resilience of the global IP system despite ongoing challenges, noting steady growth across the PCT, Madrid, and Hague systems, as well as a 25% increase in WIPO’s mediation and arbitration services.

The importance of stronger cooperation among national and regional IP offices and WIPO, particularly through shared digital tools, digital transformation initiatives, and capacity-building, was discussed. The Assemblies also showcased forward-looking innovation through the presentation of AIII – Artificial Intelligence Infrastructure Interchange, a global platform led by WIPO to promote fair, interoperable, and inclusive use of AI within the IP ecosystem.

Gulf BPG’s participation reflects its continued commitment to global IP dialogue, international cooperation, and alignment of regional brand protection efforts with evolving global best practices.